SEO played a very strong and a widespread role in the year 2013 with lots of changes in the main part of the SEO world “Google”. Search engine algorithms were modified and published all throughout the year with many changes and SEO began to go a whole different path.
As the main search engine around the world “Google” has played a very important role in the SEO world in year 2013. The main changes that Google algorithm went through are the updates of Penguin and Panda as well as the whole new Hummingbird algorithm. It was a very busy year for the SEO world and it will be the same for the year 2014 as well.
What about the things we learnt from year 2013
In 2013 the targeted areas of the main updates in search engine algorithms were aimed to find the fraud websites that are cheating their way to the top of the search rankings and the websites that are providing worthless content to the visitors.
This will be carried to the year 2014 undoubtedly, because Google is trying to provide the best out of all to the visitors. They will definitely add adjustments to their Penguin and Panda algorithms in order to continue their work targeting the quality of the content and the quality of the links. By understanding what has really happened in the SEO industry throughout the year 2013, we can surely be ready for the upcoming changes that we are about to face in the year 2014.
Content marketing will begin to evolve hugely
Content marketing also plays a huge role in the current SEO world. It will become a more mature marketing strategy in the year 2014. Google will be supporting the businesses with strong and delicate content marketing strategies throughout the year in order to build up a good audience. Supporting this kind of content marketing strategies will help Google build up its audience throughout the year and they have started this work by their algorithm updates.
Businesses and companies need to pay more attention to their content marketing strategies in order to become Google’s favourite. It is time for you to make changes to your existing content marketing strategies and to mix up the colours a little bit to become an iconic part of the SEO world.
Social media will continue its popularity among SEO world
Social media networks have been a very important part of the SEO world in the past few years. Facebook and Twitter play the most popular parts of the social media on SEO world. But as every business and company is using this social media as a marketing strategy for their purposes, you need to create a big network of social media graph to your SEO. Since these social media evolved among the year 2013 in many ways, you need to find new ways to overcome the other companies and businesses.
You need to focus on using the original and quality content on your websites and on any of your SEO works, so that Google and every other search engine will make your website come up to the top of their search results. Using every type of social media around you with the quality and original content can be the next turning point of your SEO strategy.
Using Google+ to back up your SEO strategies can also help you build up an audience for your website as well as it will help you climb up the search engine result ladder. If you look at the things that happened in the SEO world around the year 2013 and implement the most successful strategies to your business or company, 2014 will definitely be a successful year for you and the ones around you.